Celebrity brand endorsement has become a cornerstone of modern marketing strategies. It’s not just a flashy trend; it’s a powerful tool that can transform a brand’s fortunes. By leveraging the influence of celebrities, companies can amplify their message and connect with consumers in unique ways. What makes celebrity brand endorsement so effective? Celebrities have a natural charisma that captures attention. When a well-known figure endorses a product, it immediately gains a certain allure. This allure is built on the celebrity’s reputation, popularity, and personal brand. Consumers often admire and trust these figures, and this trust can be transferred to the…